Ecommerce deals with buying and selling products or services online. It’s not a stretch to your business is competing with every online business out there. If that’s the case, then how do you make your website stand out?
The answer is through SEO or search engine optimization. SEO is all about using different strategies to increase website traffic. In fact, SEO might be the best marketing strategy for ecommerce websites to drive up visibility and revenue.
What is SEO?
SEO is a marketing strategy for increasing website traffic by improving its ranking on search engine results. High-ranking websites receive more attention from users, meaning more users will interact with them.
SEO creates relevant traffic at little costs. Unlike traditional advertisement, SEO relies on comprehensive product pages, targeted product descriptions, and other related media content. The content may need regular updates to keep things fresh but SEO is all about low cost yet high returns. Moreover, all search engines like Google and Bing rely on SEO when listing websites on search results.
Importance of SEO to Ecommerce Sites
When you use SEO, you’re taking advantage of all the components that search engines use for filtering search results. This includes frequently used terms and the general location of where users made the search. SEO drives relevant audiences, those likely to avail your products and services, to your website.
Let’s say your business is based in Udaipur, search engines wouldn’t normally show your sites to users located in a different country. This is where ecommerce SEO Udaipur comes into play. Using this for your website will attract locals. In the case your ecommerce business works internationally, you can also fine-tune the SEO to reach a wider, relevant audience.
Markers of a Successful Ecommerce SEO
Now that we tackled the gist of using SEO for ecommerce, the next step is figuring out when to say your SEO strategy is successful.
Keyword Rankings
SEO is famous for using keywords to drive up search rankings. Different combinations of keywords can produce various effects on website visibility. Track the performance of your content with different keywords to see which ones are effective for your website.
Organic Traffic
Organic traffic is the number of visitors that your website receives from search engines. This is the main marker of a successful SEO. You can use analytics sites like Google Analytics to measure the changes in organic traffic over time.
Organic CTR
CTR stands for Clickthrough Rate. This compares the number of clicks a content receives to the impressions it gets (how many times it was viewed). CTR is used to gauge the performance of SEO practices in improving engagement. After all, you want to ensure that the traffic you created stays and interacts with your website.
Revenue
An effective SEO should produce a constantly high traffic to revenue conversion rate. This is a natural effect, so you won’t need to perform any additional checks. However, if you want an exact number, you can observe the revenue difference from before and after SEO implementation.
An SEO expert who likes to help hobby bloggers and small businesses grow their digital presence on search engines like Google.
I have worked for a variety of companies and most prominent of them being an Australian tech startup called Simple Technology Corporation.