So here we go again. This case study is super close to my heart because I started working on this project in 2019 when I was just a VA. By VA I mean I was doing menial jobs for the client, like posting articles on WordPress, etc.
Humble Beginnings
It was September 2019, I was recovering from clinical depression and there was this client who wanted writers for his set of websites which included a legal niche website which we will discuss in this post.
At that time, since I had only started out, I used to get paid $1.5 per 1000 words (yes you read it right, $1.5 per 1000 words).
He offered me $4 per 1000 words. Which was like a dream come true for me.
Early Setbacks
So, while the pay was good, the client didn’t like my writing. But he was all cool with my content publishing skills.
And I kept doing this till March 2020. This is when I started to put together a team of writers from Kenya, Nigeria and Philippines together.
I made him an offer. I would offer him premium quality handwritten articles at the rate of $7 per 1000 words. He readily agreed. The writer whom we can call Franz did a decent job and I started to get some passive income too.
Keyword Research Begins With Free Ahrefs
This was around June 2020, this is when I read a thread on an SEO forum about keyword research and someone shared a simple yet effective technique of finding question based keywords from Ahrefs free keyword research tool.
I started out on keyword research as well now. Traffic started pouring in and we made it to 50 odd organic visitors per day.
Migrating To Premium Ahrefs
At that time, I had another client who used to order content from me, he gave me a demo of how to buy Ahrefs from group buy SEO tools site and then use it effectively.
I was now using Ahrefs premium for my keyword research. The advantage of doing this was that I had access to more number of keywords than the FREE version.
Rankability Check With Moz Bar
Come early 2021, another member of a forum introduced me to Mozbar. This tool helped me in finding easy-to-rank keywords.
I will surely share more details regarding how to use this tool and other tools in my upcoming blogs.
Current Analytics/ Results
As of July 9, 2024, the Google Analytics stats of the blog/ website are as follows.
We have 13 thousand monthly active unique users with 15 thousand sessions spent on our website. The way this site is monetized is through Google AdSense and some subscriptions to some law firms.
An SEO expert who likes to help hobby bloggers and small businesses grow their digital presence on search engines like Google.
I have worked for a variety of companies and most prominent of them being an Australian tech startup called Simple Technology Corporation.