The first and foremost challenge that any digital marketer faces while starting his or her journey is that there simply aren’t many excellent writers out there.
This is why learning how to hire content writers is something that all should know as a skill. So, without further wasting any time, let’s dive right in.
Which Freelancing Website To Choose For Hiring Writers?
After having worked with 60+ writers in my freelancing journey, I can easily say that freelancer.com is the best freelancing website for hiring writers for content creation.
As compared to other sites, it has an easy-to-navigate user interface and has lower fees for both the person who is hiring the freelancer and the freelancer himself/ herself.
How To Use Freelancer.com Effectively
I will guide you through how to use freelancer.com in a manner that is both productive and worth the money in this section.
First off, start by clicking on the browse button as shown below.
Then in the window that appears, watch out for the freelancers button under the search tab.
Enable the “online freelancers only” option from the sidebar and write “writer” in the search bar. As for the selection of countries, I highly recommend going with Nigerian, Kenyan, and Filipino writers as they have excellent work ethics.
You will now be with a list of writers. Analyze their profiles properly. Read the first 30 or so reviews and make sure that there is no negative review in any of them and if there is, try to figure out why it might have happened.
Then read their profile and check for any professionalism-related things like the use of chatting slangs in their “About me” section. For me, this in itself is a Red flag.
Here Is an example of an excellently written profile page.
Note how each paragraph is just a sentence long which makes it easier to read. The write-up is crisp and on point.
Now discuss some scam-like tactics employed by some freelancers to cheat people out of their hard-earned money.
Obvious Scams To Look For
AI-Generated Content, A Menace
The freelancer supplies you AI-generated content instead of handwritten one. You can use tools like zerogpt.com and originality AI (paid one) to figure this out.
Spun Content
Some freelancers also supply spun content where existing content is fed into a spinning software and the position of the words is changed so it becomes plagiarism-free.
Spinmenot.io is an excellent free tool that can help you identify this.
Plagiarism
Most important of all check which needs to be done on the content your receive. Please don’t rely on free plag checker tools and instead go for paid ones like Copyscape and Quetext.
Presentation Issues
Another valid point that needs attention. Is the content well presented and formatted? Are the H1, H2, and H3 headings in different font sizes and are bold?
This improves the publishing experience and makes a positive impression in the eyes of the client in case you are planning to sell the content to someone else.
Why Not Fiverr?
20% fee for the employer and 20% fee for the freelancer makes it a bad choice. Not to mention refund policies are not that buyer friendly too.
An SEO expert who likes to help hobby bloggers and small businesses grow their digital presence on search engines like Google.
I have worked for a variety of companies and most prominent of them being an Australian tech startup called Simple Technology Corporation.